A capability map for data-driven growth.

Two years ago, we began to map the necessary capabilities in order to transform Big Data into Big Business. The background is simple: there is great business potential in data, but the transformation within companies is challenging.

With the support of the Danish Industry Foundation, we have analyzed a number of projects and companies, which has now been resulted in a capability map for data-driven growth. And the map is comprehensive – all nine capabilities must work together to ensure profitable data-driven growth.

If you want to read more about the capabilities and map your own company, please download our practitioner’s guide: DataProfit: A Capability map for Data-Driven Growth below.

The Practioner’s guide is also available in Danish

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This publication is part of the research project From Big Data to Big Business; supported by the Danish Industry Foundation enabling allows you to download the publication free of charge. We ask you to submit your name and organization merely to know who has downloaded the publication DATAPROFIT: A CAPABILITY MAP FOR DATA-DRIVEN GROWTH. The information is not sold to third parties.