Many firms want to, and have to, develop their customer relationships. The question is just how, and where to? For developing appropriate customer relationship strategies, Henrik Andersen and Thomas Ritter have developed a tool that helps getting customer strategies right.
Competing at all four levels: Competing against competitors is not enough
Executives might loose sight of the wider strategic issues when focussing too much on their competitors. For discussing the wider implications and all levels of competition, have a look at this tool.