In the rare moments when I suggest that students think of their readers as examiners (rather than peers), I try to provide them with some quantities to help them reflect on the quality of their prose. A paragraph consists of at least six sentences and at most two-hundred words and should take about one minute to read. It occupies roughly half a page and, if you know what you’re talking about, takes about half an hour to write well. When reading over their work, students should therefore ask themselves whether any given page looks and feels like the author devoted about an hour of their best attention to it. If not, there is a very easy fix: take a moment to rewrite each of the paragraphs on the page. The more deliberately you do this, trying your very best to get your ideas across to intelligent, knowledgeable reader, the better the reading experience will be.

I said that the page should “look and feel” like you’ve given it your best attention. That is, I’m thinking of the aesthetic impression your writing makes on your reader. A well-written page should look solid and confident to the eye a