About the Servitization Project
Servitization, or adding services to the manufactured product, has become a strategy for increasing financial margins, getting closer to the customers and prolonging product lives. This is especially applicable to Danish companies in their efforts to compete with companies from low cost countries and emerging economies. CBS is carrying out a research project with the aim to help drive the competitiveness of Danish industry by assisting managers in analyzing and planning servitization strategy. The research project is supported by the Danish Industry Foundation.
Researchers & Research assistance
- Juliana Hsuan
- Professor
- E-mail: jh.om@cbs.dk
- Phone: +45 3815 2441
- More information
- Thomas Ritter
- Professor
- E-mail: tr.si@cbs.dk
- Phone: +45 38152121
- More information
- Thomas Frandsen
- Associate Professor
- E-mail: tfr.om@cbs.dk
- Phone: +45 3815 2930
- More information
- Jawwad Raja
- Associate Professor
- E-mail: jr.om@cbs.dk
- Phone: +45 3815 2416
- More information
- Carsten Lund Pedersen
- Assistant Professor
- E-mail: cpe.marktg@cbs.dk
- Phone: +45 38155646
- More information
- Christina Merolli Poulsen
- Project Manager at CBS Competitiveness
- E-mail: cmp.om@cbs.dk
- Phone: +45 3815 3764
- More information