Survey Of The Danish Servitization Landscape: Service Performance And Service Strategies

Servitization is about competing through value propositions that integrate service with product offerings (Avlonitis et al., 2014).

This booklet provides a glimpse of the strategic movements in the Danish servitization landscape. In particular, it out­lines the service performance and service strategies in the service offerings of 143 Danish manufacturing companies.

The findings presented here may provide inspiration to Danish manufacturing companies in their servitization journey.